Thursday, July 16, 2009

News You Can Use

The Rich Keep Giving

Here is a very encouraging article from "across the pond."

This tidbit comes from the Telegraph in the UK. The article cites research from Barklays Wealth, which surveyed 500 affluent people in the UK and the USA.

Even in this economy, a remarkable 75% reported that their giving has not abated. In fact 1 in 4 increased their giving over the past 18 months.

Emma Turner of Barclays Wealth said: "In some ways, the recession and its knock-on effects have galvanized the attitudes and approaches taken by wealthy donors, who are in a bullish mood to not only carry on giving, but make an even bigger impact in the future."

You can read the full article here.

This has strong implications for your fund-raising activities. It is typical in hard times to want to pull back on your requests for support. Now however is when the need is greatest and those with the means can best appreciate that their support is needed most. Take some time to identify those who have capacity and with whom you might have contact and reach out with a Sponsor a Child request. The results may please you.


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